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  1. The origin of the firm dates back to the
    reign of Ferdinand II of Bourbon, when in
    1855 Giovanni Ascione (1834-1908)
    founded in his home town, Torre del Greco,
    a coral factory producing finished
    works from unrefined raw coral. The neat and
    simple design of
    early production takes

  2. In that period the jewellery design
    is suggested by the contemporary archeological discoveries
    taking place in the close-by sites of Pompeii
    and Herculaneum.
    Soon the Ascione production distinguished itself
    for the refinement receiving prestigious
    awards at international exhibitions,
    such as the gold medal in Oporto in 1865
    and the bronze medal in Vienna at 1873
    Universal Exhibition.

  3. Also the composition “flowers,
    fruits and leaves”
    is highly typical of that period,
    in compliance with the naturallistic style characterising the age.
    The Manufacture enthusiastically
    embraces these suggestions with a rich
    and qualified production that will
    characterize it for a while.

  4. In 1875 “Ascione” became supplier
    to the Royal Family and could add
    the Savoia coat of arms to its trade mark.
    Official documentation recognises Giovanni Ascione as
    “…he only expert manifacturer of coral and jewellery
    in Torre del Greco… he is also renowned abroad…
    his factory can be acclaimed as the
    most distinguished and important for its valuable
    and original artistic production …”,
    thus meriting the honour of being appointed
    supplier to the Royal family.

  5. After the consent gained at the
    Philadelphia International Exposition
    of 1876 , where was awarded for the beauty
    of the exposed jewelry, the Ascione Manufacture opens
    a branch in New York leaving the management
    to a very young Domenico, firstborn
    of the founder

  6. The end of the nineteenth century is a time of experimentation
    of novelties in materials and techniques. This
    Glittochromia on shell is an interesting

  7. At the beginning of the new century the factory moved
    from its old seat near the port in Torre del Greco,
    to the town centre in Piazza Santa Croce,
    to a well equipped building where it still located to this day.
    The jewellery production of this period is characterised
    by the more linear and modern designs dictated
    by the “Liberty” style being in fashion and also by
    justaposing coral with other materials such as mother-of-pearl,
    tortoise-shell, ivory.
    Moreover, alongside the serial production,
    the factory started manifacturing
    unique one off pieces expressly
    designed for demanding
    customers from all
    over the world.

  8. In 1905 the success achieved
    by “Giovanni Ascione e Figlio”
    received an even higher recognition,a second Registered Royal Patent .
    After the death of Giovanni Ascione
    the Factory was given a substantial boost
    under the modern and competent
    management of Giuseppe Ascione.

  9. After the First World War
    the Ascione Manifacture and enriched
    their traditional collection with
    more modern jewellery.
    Demonstrates the influence of the latest
    trends in fashion and customs of the 30’s.

  10. At that time the Ascione Brothers’
    competence and receptiveness to the
    artistic and fashion’s trends were able to organize,
    around their, an high profile laboratory,
    capable to produce many artworks for a selected and exclusive clientele.

  11. These are the years of interesting
    orders mainly coming from the most important
    international jewelers, from the Royal Family and the
    European Aristocracy. The laboratories become place
    of research and experimentation.
    Today we have only partially
    reconstruct the huge production
    of unique pieces by jewellery, gifts, holy objects.

  12. In 1938, on the occasion of the visit
    of Maria José of Savoy to the Factory,
    the princess was given a precious
    coral “sautoir”, a crochet-needle-work
    with coral beads of
    nine different nuances, from
    pale pink to dark red.

  13. A partire dalla seconda metà degli anni trenta
    le realizzazioni della manifattura risentono
    notevolmente della personalità di Giovanni
    Ascione (1915-1994), figlio di Giuseppe, Si
    comprende subito come il giovane Giovanni, il
    terzo della Famiglia a portare questo nome,
    sia dotato di un’energia artistica di tutto

  14. In the production area,
    over the years, Giovanni occupies a personal space
    where applies and refines his
    skills as a designer.

  15. Giovanni Ascione gives to the Manifature
    a remarquable qualitative leap:
    his works are known to many for the intense experimentation
    that he reserves to processing of the materials
    and for the original inspiration with which
    he succeeds in reinterpreting
    the artisan traditions.

  16. Giovanni participates in life cultural
    and artistic of his time, receiving
    those impulses and inspirations that
    are clearly visible in some of his jewels
    from the thirties until the end of the years
    eighty of the twentieth century.

  17. With the guidance of Giovanni Ascione
    the Laboratories made pure design jewels
    that today document the creative ferment of those years.

  18. The company consolidates its attitude to
    creativity and quality. Artisans, goldsmiths, jewelers,
    chisellers, guided by the wise, sensitive mind and
    the skillful hand of Giovanni Ascione,
    enrich the technical knowledge and
    sharpen artistic sensibilities ,
    the real
    peculiarity of
    Casa Ascione.

  19. The desire to renew the design,
    always warned, enhanced by the materials
    used and from the artisan techniques employed,
    they make of Giovanni Ascione an artist
    with a path truly unique creative.

  20. In the seventies, Giovanni Ascione’s inspirationis
    particularly productive and,
    thanks to him, the company offers highly innovative
    collections, which are all the more remarkable
    considering the methods of
    producton at the time.

  21. The development of
    styles in into the 1980s,
    embracing the prevailing
    fashions but never
    losing their

  22. A new generation enters
    the Ascione company and
    takes over.
    Giuseppe, Mauro, Caterina, Marco
    and Giancarlo, Giovanni Ascione’s children,
    face a difficult and
    momentous transition.
    Here you can see the brooch that was made
    for the G7 held in Naples in 1994 and which was
    given by the Italian government to Hilary Clinton.

  23. The collections are enhanced with influences
    from the outside world. At
    the beginning of the new millennium,
    a new set of collections appear, which embrace
    developments in taste and fashion
    and are characterized by the essentiality of line and by the purity
    of form.

  24. Not only jewellery.
    Fashion accessories, gifts and leather goods
    enrich Ascione’s collections,
    gaining significant ground for
    the group’s creativity.

  25. In the last few years, entering the global market
    has given impetus to the search
    for innovative designs which, by interpreting Italian style,
    has been able to draw on new ideas giving life
    to younger and more contemporary collections.

Since 1855 the Ascione brand has distinguished itself with its sophisticated rigor, interpreting trends in taste and fashion in jewelry and goldwork.
For more than one hundred and fifty years its production has reflected modern styles in ever new forms.